By trade · Fol. I · personal trainers

Websites for
UK personal trainers.

A custom 5-page website for UK personal trainers and small fitness businesses, built for free and hosted for £50 a month over 24 months. The bureau builds the site, hosts it, and keeps it running. You stay the personal trainer.

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Quick answer

Orchestrix builds custom 5-page websites for UK personal trainers on a £50-a-month plan over 24 months. Build, UK hosting, SSL, domain in your name, monthly backups, and small content edits all included. £0 upfront. The bureau is not a personal trainerand does not claim sector expertise; it builds websites that work for personal trainers. The personal trainer remains the authority on the trade.

Fol. II·Who this is for
Buyer pattern · Fol. II

Where the current
site is losing.

UK personal trainers come to the bureau when Instagram, word-of-mouth, and a Linktree have stopped scaling. The decision-maker is the trainer running 1-to-1 sessions, small-group training, and online coaching. The current 'website' is usually a Linktree page, a Wix one-pager from when they started out, or a service-bundle page on TrueCoach or similar. The site needs to do the qualification work the trainer currently does on DMs.

The bureau sees the same patterns repeatedly:

  • Pricing isn't visible, so every enquiry is a DM ping-pong before booking
  • 1-to-1, small-group, and online coaching aren't clearly differentiated
  • No way to surface client transformations and credible results without it looking gimmicky
  • Booking still happens manually in DMs even though the trainer pays for a booking app
Fol. III·The 5 pages
Structure · Fol. IIIFig. 3.01
  1. Page 01Home
    Who you train, what makes the coaching different, and a clear discovery-call or booking CTA.
  2. Page 02Coaching options
    1-to-1 sessions, small-group, online coaching, hybrid. Each with honest pricing per package or per session.
  3. Page 03Results / transformations
    Credible client results, written or photographed with permission. Quality over volume.
  4. Page 04About / approach
    Your training philosophy, qualifications, and who you specifically work well with. Not a generic 'fitness for everyone' page.
  5. Page 05Contact / book
    Calendar embed for booking and a short form for general enquiries. Routes by enquiry type.

The 5-page structure is the standard plan. If your business needs a 6th or 7th page for a specific service, the bureau will quote it separately and add it to the build, with a fixed number agreed before signing.

Fol. IV·Example briefs
Brief 01Fig. 4.01

1-to-1 trainer at a commercial gym, scaling to small-group

Currently does 25 hours of 1-to-1 a week and wants to add small-group sessions to break the time-for-money ceiling. Site needs to position both clearly.

Brief 02Fig. 4.02

Online coach with a niche audience

Specialism (strength training for women over 40, marathon-prep for amateur runners, postnatal fitness). Needs the site to lead with the specialism and convert by booking a discovery call.

Brief 03Fig. 4.03

Trainer with a small studio, 1-to-1 and group

Owns or rents a studio, runs 1-to-1 and group classes. Wants the site to handle both buyer journeys and to capture trial-class enquiries cleanly.

Fol. V·Common questions
Common questions

Asked by personal trainers.

Can the site embed my booking app?
Yes. TrueCoach, Trainerize, Acuity, and Calendly all embed cleanly into the 5-page build. Already included in the standard plan; no separate quote.
What about a client portal?
Client login areas, training plans, and progress tracking are dynamic functionality your booking app probably handles already. The website links to the right platform; it doesn't duplicate it.
Will the site help me get found on Google?
The site's SEO foundations are sound (metadata, structured data, fast pages). For personal trainers, the heavier lift is usually Instagram and Google Business Profile work rather than traditional SEO. The bureau will say so honestly rather than upsell SEO services it doesn't offer.
Can I take payment on the site for online coaching packages?
Linking to your Stripe payment link or your coaching platform's checkout is part of the standard build. A custom integrated payment flow is an add-on quoted separately.

A real website,
for personal trainers.

Fifteen-minute discovery call. The bureau will tell you honestly if the plan is the right fit for your business. If not, you’ll get an honest steer on what is.

See the full planBook the call